Manifesto
Built with the current age market trends in mind, we value being practitioners on every digital platform we oversee in a bid to showcase how focused we are in driving real business results.
OUR APPROACH
Our team comprises of industry practitioners who are well versed on the full breadth and depth of every media channel that drives business outcome for brands. The success or failure of media strategies is often based on how much time is put into drafting a plan. This realisation propels us to care about channel-specific details deeply. Our media division comprises of several disciplines such as media planning, buying and research as well as reporting, analytics, and advertising technology.
There’s also a unique advantage to our Paid Media division as they work alongside robust in-house creative and production teams. By having all of these disciplines in one room, we can strongly integrate creative and media considerations in every one of our media planning efforts, ensuring buys are as impactful as possible.
Another of the core concepts that propel our efforts is “Day-trading attention”. The team is constantly working to evaluate the full spectrum of platforms (both traditional and emerging) to determine where target audiences may be underpriced to reach.
We are not inclined to a specific channel or tactic. Instead, we solely aim to capture the strongest media performance based on current marketing trends. Our curiosity has led to a “test and learn” process that is supplemented by internal, proprietary technology built to add additional, data-backed rigour.
Last but not the least, our team’s transparency is one that is unique in its transparency and approach to tools. The exact details of all our media purchases and resulting data associated with them are openly and fully shared with clients including but not limited to rates paid, granular metrics and anything else the clients may need.
