With the cultural analysis of a creative-driven research firm backed with data capabilities of a media agency, we bring companies closer to their target customers.
We build brands for now. Sounds like gibberish but it is strategic. How do we go about this? For starters, we analyse attention. For everyone of our successful endeavours, we study the pattern of which and how people consume content. Our business execution model thrives on consumer attention.
We hack culture for eventful planning maximisation that leads to innovation in the short term. Our vantage point is culture. We are constantly on the lookout for how we can create brand relevance in a cultural context of NOW. Be it through seasonal, regional or the latest meme; we are also looking for a natural way in. We identify the most mutually bonding element between your brand and what captures people’s attention the most.